Transitioning an Online Store from WooCommerce to Shopify and Building a Custom Product Configurator App
Why rebuild the website in Shopify?
Shopify is a user-friendly e-commerce platform with 24/7 support, scalability, and integrations with popular apps and services. It also prioritizes the security of its sites and offers various measures to protect customer data and transactions.
It is a scalable e-commerce platform that it can handle increased traffic and sales without any issues. It has many integrations available with popular apps and services, such as payments, email marketing, search engine marketing, etc.
Who is the client?
Qwertykey is an online store that, as its name suggests, mainly deals with the sale of mechanical keyboards, but in addition to these, it also sells components for keyboards and other peripherals for computers.
The start-up operates in the Romanian market as well as internationally, so anyone can buy a keyboard from anywhere in the world.
Qwertykey has become very popular among online users and has been followed on TikTok by over 630k people (www.tiktok.com/@qwertykey.ro)."
Problems faced by the client?
Our client chose to rebuild their website from WordPress to Shopify as they faced several issues with their previous platform, such as poor performance during high traffic periods like Black Friday, which led to site crashes and loss of sales, and difficulties managing multiple languages.
Proposed solution
Our client decided to move their website to Shopify to improve Black Friday traffic management and multilingual capability. We used Shopify apps to replicate the existing functionality from their previous platform and created a custom app for additional needs.
The custom app recreated the popular feature of the old website, a keyboard configurator that enables customers to create their own keyboard with customizable cases, switches, keys, and accessories.
Rebuilding process
For the rebuilding, we chose to develop in three stages that can happen concurrently without affecting each other. The first stage is about configuring the website, such as installing the theme, configuring the store locations, and regions, and setting up delivery and payment methods.
The second stage contained the recreation of the design, and we tried to bring it back to the original form it had on the old website. We used elements created by the client and also the images and graphics provided by them. We tried to make use of the theme as much as possible to avoid major changes to the design system it had.
The third stage was about SEO optimization of the website and analyzing it to avoid broken links that could lead to optimization losses. We ensured that all old links were redirected to the new ones.
The fourth and final stage was the development of the product configurator. We kept the design and user experience from the previous website and kept the existing functionality, thus solving the client's biggest problem.
Results
The biggest achievement of the project was on Black Friday night when the website had traffic of up to 1000 users simultaneously on the store, and it had no problems.
This success was joined by others, for example, the fact that the website now allows multilingual capability and the website has not changed its dynamics, it has even improved it.
Our developers were able to very successfully implement the proposed solution for our clients because QwertyKey’s founders knew exactly what they wanted from the start.
Conclusions: a section that summarizes the main lessons learned from the case study and offers recommendations for other entrepreneurs who want to rebuild their sites in Shopify.
- Consider the needs and goals of your business: Before making a decision to rebuild your site in Shopify, it is essential to carefully assess the needs and goals of your business. This will help you determine if Shopify is the right choice for your business.
- Be prepared for a complex process: Migrating from one e-commerce platform to another can be a complex task and may involve additional costs. It is important to be prepared for this and to have a clear plan in place to ensure a smooth transition.
- Utilize the resources available: Shopify has a wide range of resources available, such as customer support, integrations, and security measures, which can help make the rebuilding process easier.
- Take advantage of the benefits of Shopify: Some of the benefits of Shopify include ease of use, customer support, scalability, integrations, and security. These can help improve the overall performance and success of your online store.
- Don't forget about SEO: Optimizing your site for search engines is important for attracting traffic and increasing sales. Make sure to consider SEO when rebuilding your site in Shopify.
Contact details
Who should schedule a free call?
- Business owners looking to reduce manual and slow processes by having a custom platform that fits to their needs.
- Businesses looking to increase their productivity by properly tracking the employees activity in a custom platform.
- Businesses tired of working with several platforms with extra features that may slow the processes instead of improving them.
- Businesses looking to add new features at their actual platform.
- Businesses looking for a reliable agency that can make their company a priority.